Well as this is my first blog I thought I would start of with an event rather than my just posting pictures of things I've come across that I like... As many fashionista's will know, the cult brand Biba has once again graced our fashion radar (not that all of us will have been alive long enough to encounter it the first time), and I knew I had to be at the relaunch of the brand at the mainstream store House of Fraser yesterday to see whether the new collection would have as much impact as the original.
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| I think the choice of Daisy Lowe as the face of Biba is a good idea as she has a very good face for classic and elegant designs but young enough to breathe youth into the brand. |
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| This was the promotion stand outside House of Fraser enticing people to come in to see the launch, although it was a nice stand I felt that a solitary rail didn't really displays the clothes in the way they deserved and with all the promotion of the relaunched brand I would have thought they could have put more effort into this? |
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| With everything I said about the promotion stand outside House of Fraser, you might be under the impression that I was unimpressed with this event in general which is not the case! I think the photography of Daisy Lowe wearing Biba designs blown up in the window display and these gorgeous black mannequins give off just the right amount of sexiness and elegance that really does make the brand look luxurious and expensive! After seeing this display I certainky couldn't wait to see the rest. |
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| This was an interesting idea of making the customer feel like a cover star with their photograph taken with their purchase and then being entered into a prize draw competition... |
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| This is my favourite piece of the new collection, it reminds me of some of the Chanel AW10 pieces that focus on the big shoulder as a symbol of power and wealth, extravagence in the best form! |
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| This winter coat is on my must-buy-immediately list with the up to date trend of the ever faithful military influence with the beautiful cut of an established designer, one could be forgiven for thinking this was not the brand's 'first' collection. The draping on the back also gives an incredibly flattering and slimming shape! |
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This was probably one of my favourite pieces of the day that I saw, although perhaps a little out of my age range, it screamed sophistication with an air of flirtation, a piece I would definitely buy for my mother if she ever let me dress her in anything I suggested... |
The opening was a fairly low-key affair by the time I arrived on the scene, sneaky camera in tow, I must have missed the champagne reception! Although there was a professional camerawoman perched on a stool waiting for a customer to buy something so they could have their picture taken with their purchase in front of a Biba image background. I'm not going to lie and say I wasn't slightly tempted to buy one of the items I was photographing just so I could have my little makeover for the day, however I stuck to my plan of seeing what the showroom had to offer and whether the new collection could revive memories of studying Biba classics for my foundation course fashion assignements and sighing that I was not a teenager in the 60's and 70's - clearly the times for change and fashion liberation! Well it seems the collection is very much in keeping with the Biba brand but has had an amazing makeover of it's own. I loved every minute of being surrounded by the glamour I cannot afford right now, but reasonably priced enough to not be entirely out of my reach...
I also loved the fact that the manager of the store seemed lost in her own little time bubble when she began regailing me of her own original Biba items and the history of the design team that created the brand. I'm glad I went, it was a worth while experience and I shall certainly be saving up for my own Biba pieces. Hopefully one day in the future they will be collector's pieces I can pass on to my own children and grandchildren who I'm sure will think my clothes are terribly 'old-fashioned' by then.... please don't let that day ever come!
Love,
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